Corporate / Facts & Figures

Facts & Figures

Circuit Zolder is managed by “Vzw Terlamen”. The organisation has a non-profit background and employs 28 people, responsible for the management of the 70 acres large property. Next to numerous public and corporate events, the 4 km long asphalt stretch is heavily occupied; the figures you’ll find underneath are a little illustration of that, based on 2007:

In general: 

  • 31 employees 
  • 34 vehicles in total (security cars, tractors, company cars, ambulances...) 
  • € 5 500 000,00 (2006) annual turnover of ’vzw Terlamen’ 

Rent Circuit Zolder:

  • 241 days rented 
  • 283 days rentable (number of rentable days is limited by the exploitation permit) 
  • 85% capacity utilization (activities on the NIA days excluded) 
  • 13,857 vehicles were active on the race track 
  • 5,833 cars were active on the race track 
  • 8,024 motorcycles were active on the race track 
  • 1,232 cars registered for the International track days. 

Number of visitors of the public events (2007 international training days):

  • Belcar First race festival: 20,000 
  • World series By Renault: 98,000 
  • Race Wars (Tuning): 20,000 
  • FIA Q8 truck Grand Prix: 15,000 
  • GO FAST X-day: 12,000 
  • Belcar Midsummer race: 6,000 
  • Zandvoort Masters Of Formula 3: 8,000 
  • Belgian Champcar Grand Prix: 30,000 
  • 24 Hours or Zolder: 32,000 
  • VAB car happening: 22,000 
  • FIA GT Last race: 12,000 
  • Varied events (B10H, TU...) 15,000 

Total: 290,000 (227,000 in 2006)
Numbers based on bar code registration and ticket sales.

Cyclists who visited Circuit Zolder in the evening:

  • Total number: +/- 75,000 
  • Highest measured number of cyclists per day: 824 

Numbers based on a measurement from 13/04 up to 11/05

Numbers of cars who entered the domain of Ciruit Zolder: 

  • Total number: +/- 125.000 
  • Highest measured number of cars per day: 969 

Numbers based on a measuring from 13/04 up to 11/05

Media information: 

  • Total value of the marketing campaign on a yearly basis: € 750.000,00 
  • Generated number of press clippings / articles: 1.220 (April till October) 
  • Circulation figures, related to the number of Articles: 104.862.389 (April till October) 

Website:

  • Total number of visits/year: 238.302 (from 26.04.07 up to 16.11.07) 
  • Total number of visitors/year: 147.466 (from 26.04.07 up to 16.11.07) 
  • Visited number of pages/year: 1.299.657 (from 26.04.07 up to 16.11.07) 
  • Average number of visitors/day: 1.162,58 (period 26.04.07 up to 16.11.07) 
  • Maximum number of visitors in 2007: 4.870 (24 August - Champcar) 
  • Most important hours on which the site was visited: between 11AM and 1PM + between 8PM and 9PM. 

Visitor profiles: 

  • 73% male visitors, 27% female 
  • 50% visitors were located in Limburg, 36% from the neighbouring provinces 
  • Age: 
    • average age: 36jr 
    • best represented age groups: 
      • 18 < 25 jr. : 17 % 
      • 25 < 35 jr.: 25,4 % 
      • 35 < 45 jr.: 25,8 % 
  • Education - Most important groups:
    • Higher Education: 27.5% 
    • Higher Education non-university: 22.2% 
    • Higher Technical Education: 17.7% 
  • Profession: 
    • Worker: 33.7% 
    • Clerk : 27.3% 
    • Student: 14% 
  • CIM groups: The visitors indicate that they are mainly interested in: 
    • Cars (27%) 
    • Environment (26 %) 
    • Motor sport (20 %) 
    • Atmosphere (12%)

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